Labor Day Travel Trends 2024

AAA booking data shows Alaska cruises, European cities, and tourist attractions are most popular

WASHINGTON, DC – This year’s record-breaking, blockbuster summer travel season comes to a close with many Americans exploring Alaska by cruise. According to AAA booking data, Seattle is the number one Labor Day weekend* destination, up nearly 30% from last year when it also topped the list. Anchorage and Juneau are also on the top ten list of Labor Day destinations. 

“This is the time of year to go on an Alaska cruise,” said Paula Twidale, Senior Vice President of AAA Travel. “There are fewer crowds compared to earlier in the summer, and if you’re lucky, you might even catch a glimpse of fall colors! It’s no surprise Alaska cruises are sold out this Labor Day weekend.” 

AAA travel experts say if you’re interested in going on an Alaska cruise next summer, the time to book is now to lock in the best rate and ensure you get the type of cabin you want.  

According to AAA booking data, overall domestic travel over Labor Day weekend is up 9% compared to last year, while the cost to travel domestically is down 2%.Other top Labor Day destinations include Orlando, New York, Boston, Las Vegas, Denver, Chicago, and San Francisco. For many families, Labor Day is the last hurrah before school begins. To make the most of those trips, AAA recommends identifying must-see sights and creating a flexible itinerary ahead of time. “Trip Canvas is a great free resource for travelers in the planning phase,” Twidale said. “You can find free things to do in Denver or the best museums in New York City.” 

Travelers taking road trips should expect to pay less for gas compared to last year. The national average over Labor Day weekend in 2023 was $3.81. In recent weeks, gas prices have remained steady, hovering around $3.50. Despite the popularity of summer road trips, overall gas demand is down as daily driving habits have changed post-pandemic, preventing pump prices from spiking. Hurricanes hitting the Gulf and affecting regional refineries could cause gas prices to go up as the peak of the season approaches in September. For drivers taking road trips in their electric vehicles, AAA now offers information on the cost of Level 2 commercial EV charging and updates that data weekly.  

International travel over Labor Day weekend is down 4% compared to last year, per AAA booking numbers, while the cost to travel internationally is up 11%. Most of those travelers are heading to Europe. Eight out of the top ten international destinations booked through AAA are European cities. Travelers renting a car abroad should consider getting an International Driving Permit (IDP), which translates their driver’s license information into 10 languages. Some countries – including Italy and Spain – require it. AAA is the only entity in the U.S. authorized by the State Department to issue an IDP.  

 Top Labor Day Destinations 

Labor Day Weekend  

AAA looked at booking data for Thursday, August 29 through Monday, September 2, and compared those numbers with booking data for that same five-day period in 2023.  

About AAA  

Started in 1902 by automotive enthusiasts who wanted to chart a path for better roads in America and advocate for safe mobility, AAA has transformed into one of North America’s largest membership organizations. Today, AAA delivers exceptional roadside assistance, helps travelers plan their dream vacations and adventures, offers exclusive member discounts and benefits, and provides trusted financial and insurance services – all to enhance the life journey of our 64+ million members across North America, including over 57 million in the United States. To learn more about all AAA offers or become a member, visit AAA.com. 

 About INRIX 

Founded in 2004, INRIX pioneered intelligent mobility solutions by transforming big data from connected devices and vehicles into mobility insights. This revolutionary approach enabled INRIX to become one of the leading providers of data and analytics into how people move. By empowering cities, businesses, and people with valuable insights, INRIX is helping to make the world smarter, safer, and greener. With partners and solutions spanning across the entire mobility ecosystem, INRIX is uniquely positioned at the intersection of technology and transportation – whether it’s keeping road users safe, improving traffic signal timing to reduce delay and greenhouse gasses, optimizing last mile delivery, or helping uncover market insights. Learn more at INRIX.com.